───── Citroën is a brand with a strong technology DNA. With the firm conviction that global brand experience is not limited to desktop anymore, we worked on creating a new in-store interactive ecosystem bringing the customers into new ways of discovering the french automotive savoir-faire...
What if a toy-sized car became an interactive element ? In this concept, the car is a tangible interface reacting with the surface display.
With this interaction demo, we explored various ways to use "Kinect" motion detection to explore multimedia content.
Touch devices are a great way to extend the sales process with related content and custom services. The old-fashioned brochure becomes an interactive element bringing all the customer needs to know about his future car.
Client Citroën / 2010
Concept / Interactive Design / Art Direction / Interaction developer