───── The Barclays ATP World Tour Finals is the year-end tournament featuring the best eight singles players and doubles teams in the world, to be played at the O2 Arena, London. We helped Barclays, main sponsor of the event, create a memorable experience for the tennis fans. Visitors were encouraged to play face to face on a digital tennis match to win prizes. By moving their hands above the screen, the players throw the ball on their opponent's side. Not only did the game react to player's moves, but also to obstacles available on the screen. Epic battles started from there...

It all ends here.

Thousands of fans from all around the world gather in London in an overheated atmosphere to support their champion for the season finale.

Gameplay

An exclusive game system was deployed over the fan zone on five tabletops. Fans competed in a open air-tennis challenge to win on of the many prizes provided by the sponsor.

Animated Jingles.

Animated sequences & commercials played between the games.