───── Citroën is a brand with a strong technology DNA. With the firm conviction that global brand experience is not limited to desktop anymore, we worked on creating a new in-store interactive ecosystem bringing the customers into new ways of discovering the french automotive savoir-faire...
What if a toy-sized car became an interactive element ? In this concept, the car is a tangible interface reacting with the surface display.
Interaction Studies.
With this interaction demo, we explored various ways to use "Kinect" motion detection to explore multimedia content.
Digital first.
Touch devices are a great way to extend the sales process with related content and custom services. The old-fashioned brochure becomes an interactive element bringing all the customer needs to know about his future car.
Details
Client Citroën / 2010
Agency Dagobert
My Role
Concept / Interactive Design / Art Direction / Interaction developer
