A sneak peak of some identity research work commissioned for an art foundation. Sponsored by one of the most famous french jewelry house, this brand exploration aimed to create a visual identity for the art foundation of the brand.

The logo uses characters from a dedicated type designed to represent physical light reflection, a distinctive theme of the jewelry crafting. The metaphor of light reflection creates a visual identifier for the art sponsorship, connected with their original logo, creating a new symbol representing the brand values of elegance, crafstmanship and artistic influences.

Agency credits: Uzik