───── Together with Nike Football and Paris Saint Germain, we crafted Make it Paris an in-store interactive experience. Fans can show their support to the parisian team by creating their own version of Nike's iconic products through a custom range of colors, patterns and materials. Final touch is brought by a series of commemorative crests designed by french illustrator Tyrsa. Each item is created on purpose with a dedicated flocking and embroidery system, delivered with a personnal souvenir ticket. Extending the experience, an exclusive photobooth installation provides a fun and playful way to share the moment on the popular social media platforms.
French illustrator Tyrsa designed a series of commemorative crests available exclusively for the app and produced with a dedicated flocking and embroidery system.
Become a team member
In addition to the available colors and patterns , fans of the team can customize their gear by embroidering their names. Each product comes with a unique serial number and ID.
Commemorative ticket
After his purchase, each fan receives an official ticket commemorating his experience.
Photobooth
A custom photobooth concept designed to create interactive face-mapping pictures of fans in the store. For each purchased products, the fan can share a custom picture with the virtual tatoo of his favorite player.
Details.
Clients Nike Paris Saint-Germain
Disciplines UX / Interactive Design / Art Direction Development by Make Me Pulse
