───── The French brand Chevignon, which enjoyed cult status in the early 1990s, was re-launched last season with a new collection. The label has established itself as a mix between urban culture and a youthful, rebellious adventurer heritage.
Following the global brand relaunch, our approach focused on an extended digital experience combining brand exploration and high detailed shopping platform. The concept resulted in the development of a responsive website providing various ways of brand exploration and completed by shopping functionnalities in all parts of the website.
To combine fullscreen images, minimal layout and complex shopping navigation, the mobile inspired menu provides to users a simple way of content access.
Grid.
The site layout reacts with a responsive grid creating a flexible structure and optimised display for small tablet screens to high definition desktops.
Quick buy
Adding an item to the cart deploys a left side sneak peek without leaving the main shopping page.
Lookbook.
The website includes minisites dedicated to the latest campaigns and brand history. Among other functionnalities of the online catalogue is the possibility of buying any item from each page of the site.
Collection.
Ready-to-wear gallery allows users to easily and quickly view the main elements of the latest collection with the possibility to zoom, share or quick buy each item of the lookbook.
Details.
Client Chevignon (Pitch) / 2013
Agency Mazarine
My Role Concept / Interactive Design / Art Direction
